Alexander Hagmeister is the Community Manager for the Global Online Marketing department of SAP AG. His responsibilities include strategy, development of Forum Experts and administration of the Membership Reward Programme, which he launched in August 2002. Alexander has over eight years' experience in online economics and marketing. In the early nineties he founded dealtime.com, the leading comparison shopping engine, where he was responsible for marketing and public relations. He also served as a consultant on web investments for Deutsche Venture Capital, the venture capital arm of Deutsche Bank AG.
As Director of Sales for Metropolis AG, Europe's largest online community, he gained significant expertise in the area of community development and best practices for community growth and maintenance, which he now brings to the ongoing evolution of the SAP Community.