Dawn Marie Yankeelov is president of Kentucky-based ASPectx
specialising in marketing and public relations strategies for
technology-driven corporations and technology companies. As a
marketing and public relations practitioner for 15 years, she
has counselled many companies on their marketing needs and executed
effective campaigns in targetted, select markets using internet
tools and traditional methodologies. Her client list includes
international startups, publicly-traded firms undergoing mergers,
speciality technology consulting firms and vertical tech application
developers, including Microdyne, Intellon, Genscape, Akiva Inc,
and TransDigital Solutions. In the recent twelve months she has
focussed on competitive intelligence under non-disclosure agreements
related to handhelds and wireless applications for both niche
clients and major powerhouses in the field.
As a marketer and planner in the area of collateral materials
she has garnered awards from the American Advertising Federation,
for campaigns for trade newspaper inserts, data sheets, television
campaigns and trade product catalogues. She currently serves on
regional boards in Louisville, Kentucky including Women In Technology
International, Venture Club of Louisville, and the The Enterprise
Technology Network. Recognised as a noted journalist crossing
a number of disciplines, her credentials include technology and
business reporting for the New York Times in Florida, Executive
Magazine, Tech Republic, and Faircount International (military
technology books). On information technology subjects, she has
spoken in recent years at US ITEC expos, Women In Technology International
Forums, Open Source Solutions, a US military intelligence forum,
the Society of Competitive Intelligence Professionals Conference;
and Strothman & Co. Business Seminars.
dawny@aspectx.com