Joseph Cothrel


Joe directs the Research Group at Participate.com, a company providing scalable, outsourced online community solutions for Global 2000 companies such as AT&T Worldnet, Cisco Systems, Microsoft, and SAP. The Research Group's recent projects include a year-long survey of online community programmes on wireless PDAs, phones and pagers. The study provided a first look at the social and collaborative applications that many say will drive the widespread adoption of wireless Internet services. The group's previous work on community return-on-investment methodologies set the standard for quantifying the value of community efforts.

Joe joined Participate.com from Arthur Andersen, where he helped found Arthur Andersen's Next Generation Research Group. His five years at Andersen also included work as a senior researcher in the Global Best Practices group. He also had a guiding role in Andersen's early Internet efforts.

Joe is a frequent writer and speaker on topics related to online community in e-business. He has written for such publications as MIT Sloan Management Review, Strategy and Leadership, The Journal of Knowledge Management, InteractiveWeek and Digitrends. He has been quoted in The Wall Street Journal, Forbes, The Drucker Foundation's Leader to Leader, and other publications.