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Stephen E. Arnold
Google: The Digital Gutenberg
Stephen Arnold's latest monograph complements his two
previous Google studies: The Google Legacy (September 2005) and Google Version 2.0 (October
2007). Both previous studies conducted in-depth analysis of the
Californian company's rise over the past ten years, and discussed its
potential for growth and diversification based on its leading-edge
technology.
In the Preface to the new study, Stephen Arnold comments that 'in this
monograph, I have gathered together examples of Google's non-advertising
technology, narrowing to what I call "publishing" technology. I have
highlighted three points:
First, I show how Google has initiated but not completed an end-to-end
publishing system, seeming content to mothball its technology and allow
developers to discover how to use its App Engine to access the Google
operating environment.
Second, I illustrate Google's data management capabilities. One benefit
of structured or semi-structured information is that blocks of information
can be "sliced and diced" to create new concoctions, as suggested in the
word "mashup".
Third, I have focused on Google's stature as the next big thing. I
don't discuss MySpace, Twitter or Facebook in this monograph, but these
services represent companies that have built around some of Google's
technical methods. My working hypothesis is that Google has the
infrastructure and the technology to compete in social networks and social
search.'
Published in May 2009, the latest monograph comprises
approximately 110 pages and is published solely in the form of an e-book
(online download). Price per download is US$180. It may be ordered
using the Infonortics secure order form. The work is also available at a special
price as part of Arnold: The
Google Trilogy.
 Sample chapter
——–——
Contents page available here
Who should read this new
analysis?
Google's potential is great, and The Googleplex is certainly not
destined to remain an engine solely for crunching data in the fields of
search and advertising.
The list of those who need to understand
Google and its potential includes:
- those working in media and publishing companies
- investment analysts, financial advisers
- suppliers of corporate IT services and software
- banking and financial companies
- publishing and information industry strategists
- government advisers and analysts
Google: The Digital Gutenberg (Infonortics, Malmesbury, England;
May 2009).
Available in online PDF download version only;
US$180; approx.110 pages. Site licenses on application to
harry.collier [at] infonortics.com. The work is also available at a
special price as part of Arnold: The Google Trilogy.
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